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Last Updated: June 17, 2021

This Privacy Policy explains how your personal information is collected, used and disclosed by Strands28 (“Strands28”). This Privacy Policy applies to information we collect when you use (the “Websites”) and other online products and services (collectively, the “Services”), shop on our site or when you otherwise interact with us.


Any information that is collected via our Services is covered by this Privacy Policy at the time such information is collected. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you use or access our Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Personal Information We Collect

Information Automatically Collected

When you use or access our Services, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, when you use or access our Services, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our Services, and information about how you interact with the Services. We also automatically collect information about your transactions with us, including product details and the date and location of the transaction. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit .

  • “Log files” track actions occurring on the Websites, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Websites.


Information You Provide Us

Additionally, we collect information you provide directly to us. For example, we collect information when you place or attempt to place an order with us, create an account, fill out a form or survey, participate in a contest promotion, request customer support or otherwise communicate with us. The types of information we may collect include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email). We also collect additional personal information when you sign up for an account or join our loyalty program, which may include your date of birth and gender preference. We refer to this information as “Provided Information.”

Information We Collect from Other Sources


We may also obtain information from other sources and combine that with information we collect through our Services. For example, if you create or log into your account through a social media service, we will have access to certain information from that service, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media service. We refer to this information as “Third-Party Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, Provided Information, and Third-Party Information.

How Do We Use Your Personal Information?

We use the Personal Information we collect for various purposes, including to:

  • Provide, maintain and improve our Services, and develop new products and services;

  • Provide you with products and services, such as fulfilling your orders and processing your payments; arranging shipping; providing you with invoices and/or order confirmations; processing, maintaining and servicing your account(s) and loyalty program membership;

  • Communicate with you about products, services, offers, promotions, rewards, and events offered by Strands28 and others, and provide news and information we think will be of interest to you when in line with the preferences you have shared with us;

  • Screen our orders for potential risk or fraud to protect the rights and property of Strands28 and others;

  • Send you technical notices, updates, security alters and support and administrative messages;

  • Respond to your comments, questions and request and provide customer service;

  • Improve and optimize our Services (for example, by generating analytics about how our customers brows and interact with our Services, and to assess the success of our marketing and advertising campaigns); and

  • Carry out any other purpose described to you at the time the information was collected.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Wix to power our online store--you can read more about how Wix uses your Personal Information here: › about › privacy. We also use Google Analytics to help us understand how our customers use our Services--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We may also share aggregated or de-identified information. Which cannot reasonably be used to identify you.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Social Sharing Features

Our Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Children's Privacy

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA) and the FTC’s rule interpreting COPPA (16 CFR § 512). COPPA and its accompanying regulations protect the privacy of children using the internet. This Site is not directed to children and we do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.

It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by sending an email to


Strands28 takes reasonable measures to help protect your Personal Information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Do Not Track

Please note that we do not alter our Websites’ data collection and use practices when we see a Do Not Track signal from your browser.

State Law Compliance

Strands28 complies with the requirements of the California Online Privacy Protection Act (“CalOPPA”) and the Delaware Online Privacy and Protection Act (“DOPPA”). Both CalOPPA and DOPPA permit users of the Services that are California or Delaware residents, respectively, to request certain information regarding our disclosure of the information you provide through the Services to third parties for their direct marketing purposes. To make such a request, please contact us at the following address


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Websites), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Marketing Communications

You may opt out of receiving marketing emails from Strands28 by following the instructions in those emails. If you opt out, we may still send you non-promotion emails, such as those about your account, our loyalty program or our ongoing business relations.

Data Retention

When you place an order through the Websites, we will maintain the Provided Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:


Re: Privacy Compliance Officer

New York | California

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